A visual builder that empowers regional operators to manage gambling platform interfaces independently — fast, intuitive, and without developer involvement.
Company
Growe
Role
Lead Product Designer
Year
2024–2025
Platform
Web (Internal Tool)
Full workflow — creating pages, configuring widgets, and publishing layouts
Results
<24h
Page launch time, down from 2–3 weeks
0
Developer involvement needed for content changes
5+
Regional markets using the builder independently
Operators gained full autonomy to localize content, run layout experiments, and respond to market opportunities in real time. The platform became significantly faster and more competitive as a result.
Context
Growe operates iGaming brands across Africa, Asia, and Latin America. Each region has unique regulatory requirements, player preferences, and promotional calendars. Regional operators needed to update platform content constantly — new promotions, seasonal layouts, localized widgets.
The problem: every interface change required a developer. A simple homepage update could take 2–3 weeks from request to deployment.
Discovery
I interviewed 6 regional operators and 4 product managers to map the end-to-end content update workflow. The bottleneck was clear: operators knew exactly what they wanted but had no way to execute without engineering support.
Key pain points
2–3 week turnaround for any page or layout change
Operators couldn't run A/B tests on page layouts independently
Different regions needed different widget configurations, but the platform was one-size-fits-all
Promotional windows were often missed because of deployment delays
Design Solution
I designed SDUI Builder — a visual interface where operators can configure pages by dragging and dropping pre-built widgets, editing content inline, and publishing changes instantly.
Core capabilities
Layout management: Configure pages per channel (Mobile, Desktop, Android, iOS) and per market
Widget library: Sports listings, casino carousels, promotions, jackpots, live streams, leaderboards, and more
Drag & drop: Rearrange widgets, add or remove sections visually
Inline editing: Update widget content directly in the builder preview
Segmentation: Tailor layouts to specific player segments (VIPs vs. newcomers)
Change history: Track all updates with full audit trail for compliance
Layout cloning: Duplicate pages across markets, then localize
Version History
Every layout change is tracked with a full version history — operators can compare revisions, roll back to any previous state, and maintain an audit trail for compliance across all markets.
Version history — comparing and restoring previous layout states
