Research & Insights
We conducted market analysis and customer interviews to identify the main pain points. The findings shaped the entire product architecture.
Competitive Analysis
Systematic benchmarking across 7 dimensions identified clear opportunities where Estatik could differentiate from both WordPress plugins and SaaS platforms.
Key findings
- Registration and login processes were cumbersome — many users abandoned signup
- Navigation between property lists, templates, and settings was confusing, leading to frequent errors
- Inconsistent labeling and unclear icons caused misinterpretation of key information
- Long submission forms with unnecessary fields resulted in incomplete listings
- Visitors struggled to filter properties by multiple criteria simultaneously
